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Content Metrics Dimensions

Content metrics dimensions are quantitative attributes that describe your content’s length, composition, and media elements. Marfeel’s Editorial Crawler retrieves this data by crawling every page on the publisher’s site and analyzing its metadata and content body at a configurable frequency.

Some of these metrics are inspired by The State of Content Marketing report by Semrush, which reveals findings to build winning strategies based on data. For qualitative content attributes like author, section, and publication date, see Editorial Dimensions.

A count of the number of sentences in the article.

A count of the number of syllables in the article.

A count of the number of words in the article.

The Flesch Reading Ease Score is a numerical value that represents how difficult a piece of content is to read. It is based on the standard Flesch Reading Ease formula, which factors in sentence length and syllable count.

The length in words of the content’s H1 tag.

Presence or absence of H2, H3 and H4 headlines. The possible values are:

  • No H2
  • H2 only
  • H2 + H3
  • H2 + H3 + H4

The number of images on the page.

Number of ul, ol or dl elements in the article for every 500 words of plain text.

The number of pieces of video media on the page.

The character length range of the content’s H1 tag. The possible values are:

  • None
  • 1 – 30
  • 31 – 50
  • 51 – 60
  • 61 – 90
  • 91 – 110
  • > 110



To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.

What are content metrics dimensions in Marfeel?

Content metrics dimensions are quantitative attributes of your content, such as word count, sentence count, syllable count, Flesch readability score, heading distribution, image count, video count, and list count. Marfeel’s Editorial Crawler extracts this data by crawling every page on your site.

How does Marfeel calculate the Flesch Index for content?

The Flesch Index is the Flesch Reading Ease Score, a numerical value that represents how difficult a piece of content is to read. Marfeel’s Editorial Crawler computes this score automatically when it analyzes each article’s content body.

What heading distribution values does Marfeel track?

Marfeel tracks the presence or absence of H2, H3, and H4 headlines. The possible values are: No H2, H2 only, H2 + H3, and H2 + H3 + H4.