Pre-built analytics dashboards for publishers

Marfeel provides six pre-built dashboards that give publishers ready-to-use analysis of audience, content, and traffic data. They cover key areas like Google Discover, SEO, content optimization, social media, and multimedia performance.

These dashboards also serve as a starting point for publishers building their own custom workspaces, providing inspiration on different ways to look at data and understand the dynamics of a publication.

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Available dashboards

Marfeel offers the following pre-built dashboards out of the box:

Global Overview: Summarizes key metrics including unique users, pageviews, engagement time, and article production, with trend charts to track site performance. Filter by traffic source or time period to assess audience growth, content output alignment, and delve into changes.
Google Discover Dashboard: Provides an overview of performance on Google Discover. Identify which articles generate the most Discover traffic, what topics are authoritative for the publication, what topics are most popular, and how competitors are performing.
SEO Dashboard: Gives an overview of traffic acquisition via Search and details performance in Google Search, Discover, Google News, and other search engines. It also analyzes content optimization and calls out technical and topical optimization opportunities.
Anatomy of a Great Article: Provides guidance on how to optimize content, drawing on traffic and audience data to determine optimal article length, title length, number of headings, images, and more.
Social Media Dashboard: Provides an overview of social media performance. It shows traffic from the main social networks and from dark social, comparing between periods, and showing the top-performing articles.
Multimedia Dashboard: Tracks multimedia performance, showing media impressions, plays over time, and top-performing content. This information helps identify trending topics, refine strategies, and optimize underperforming media.

Dynamic filters and date ranges

All of Marfeel’s pre-built dashboards are Dynamic, meaning the data can be refined with custom filters and time frames using the date picker and filter dropdown in the top left. This makes it easy to segment the data, zoom in on key areas, and conduct deep and meaningful analysis.

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What pre-built dashboards does Marfeel offer?

Marfeel offers six pre-built dashboards out of the box: Global Overview, Google Discover Dashboard, SEO Dashboard, Anatomy of a Great Article, Social Media Dashboard, and Multimedia Dashboard. Each covers a key area of publisher analytics.

Can I customize the pre-built dashboards with filters and date ranges?

Yes. All pre-built dashboards are dynamic, meaning you can refine the data with custom filters and time frames using the date picker and filter dropdown. This makes it easy to segment data, zoom in on key areas, and conduct deep analysis.

Can I use the pre-built dashboards as a starting point for my own?

Yes. The pre-built dashboards are designed as inspiration for publishers to begin building their own, showing different ways to look at data and understand the dynamics of a publication.