Engagement Metrics & Dimensions
Marfeel captures first-party data from your users as they visit your website and computes the following metrics as representations of the user’s loyalty and engagement with your content. These engagement signals help you understand how deeply audiences interact with your pages and identify opportunities to improve content performance through engagement KPIs.
Metrics
Section titled “Metrics”The following metrics represent the total figures across your whole site. However, you can drill down into these metrics and get figures for specific segments of your traffic using Marfeel’s many Dimensions.
Average RFV
Section titled “Average RFV”The average RFV of the users visiting a specific article or page on your site. RFV is an engagement score composed of Recency (when a user last visited), Frequency (how often a user visits), and Volume (how many pageviews the user generates when visiting).
This score ranges from 0 to 100 and measures the engagement level of a visitor and an article. The higher the score, the more engaged users are with your website. Read more about RFV here.
Cumulative RFV
Section titled “Cumulative RFV”The cumulative RFV of the users visiting a specific article or page on your site, calculated as a sum of the RFV of said users.
Total Reading Duration
Section titled “Total Reading Duration”The total amount of time users spent reading your content. Reading time only accrues while the content is on screen.
Avg. Reading Time per User
Section titled “Avg. Reading Time per User”The average reading duration spent per user, calculated as $\frac{Total Reading Duration}{Users}$
Avg. Reading Time per Page
Section titled “Avg. Reading Time per Page”The average reading duration spent by your users on a specific page, calculated as $\frac{Total Reading Duration}{Total Pageviews}$
Total Engagement Time
Section titled “Total Engagement Time”Total time spent by users actively engaged on your site. Marfeel attributes up to 5 seconds of engagement to a user counting from the moment they take any action on the site, such as clicking on something or scrolling. Visit our documentation for a more detailed breakdown of Engagement Time.
Avg. Engagement Time per User
Section titled “Avg. Engagement Time per User”The average engagement time per user, calculated as $\frac{Total Engagement Time}{Users}$
Avg. Engagement Time per Page
Section titled “Avg. Engagement Time per Page”The average engagement time of users on a specific page, calculated as $\frac{Total Engagement Time}{Total Pageviews}$
Pageviews per User
Section titled “Pageviews per User”The average number of pageviews by each user, calculated as $\frac{Total Pageviews}{Users}$
Average Scroll
Section titled “Average Scroll”Average scroll measures how far down the page readers have gone on average. It can be broken down by any of the supported dimensions.
Scroll is calculated on a page basis. For example, if page 1 scroll is 30%, page 2 scroll is 10% and page 3 scroll is 60%, the total scroll is (30%+10%+60%)/3=33%.
Remember that you can adjust how Marfeel interprets the start and end of each page: <a href=https://community.marfeel.com/t/scroll-depth-and-infinite-scroll-instrumentation/6552> by following the instructions in this article.
Session Reading Time
Section titled “Session Reading Time”The average reading time per session, calculated as $\frac{Total Reading Time}{Unique Sessions}$
Session Engagement Time
Section titled “Session Engagement Time”The average engagement time per session, calculated as $\frac{Total Engagement Time}{Unique Sessions}$
PV per Session
Section titled “PV per Session”The average number of pageviews per session, calculated as $\frac{Total Pageviews}{Unique Sessions}$
Sessions per User
Section titled “Sessions per User”The average number of sessions per user, calculated as $\frac{Unique Sessions}{Users}$
Unique Registered Users
Section titled “Unique Registered Users”The unique number of registered user ids set using User Reconciliation Tracking
Dimensions
Section titled “Dimensions”RFV Recency
Section titled “RFV Recency”A measure of when a user last visited your site. Higher is better.
RFV Frequency
Section titled “RFV Frequency”A measure of how often a user visits your site. Higher is better.
RFV Volume
Section titled “RFV Volume”A measure of the average number of pageviews a user generates when they visit your site. Higher is better.
Hour of the Day
Section titled “Hour of the Day”Allows you to break down traffic by the time of the day in which it was generated. This allows you to understand what hours are peak and valley hours for traffic acquisition and plan accordingly.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.
What is RFV and how is it calculated?
RFV is an engagement score from 0 to 100 composed of Recency (when a user last visited), Frequency (how often a user visits), and Volume (how many pageviews the user generates). The higher the score, the more engaged users are with your website.
What is the difference between reading time and engagement time?
Reading time measures the total time users spend with content on screen. Engagement time measures active interaction, attributing up to 5 seconds of engagement from the moment a user takes any action on the site, such as clicking or scrolling.
How is average scroll depth calculated?
Average scroll measures how far down the page readers have gone on average. Scroll is calculated on a page basis. For example, if page 1 scroll is 30%, page 2 scroll is 10%, and page 3 scroll is 60%, the total scroll is (30%+10%+60%)/3 = 33%.