Media Metrics & Dimensions
Media Metrics & Dimensions let you measure how users consume and engage with video and podcast content across your site. Marfeel captures media data automatically, giving you the performance signals you need to optimize your multimedia strategy.
Metrics
Section titled “Metrics”The following metrics represent total figures across your whole site. You can drill down into each metric for specific segments of your traffic using Marfeel’s many Dimensions.
Avg. Ads per Play
Section titled “Avg. Ads per Play”The average number of ad impressions per media play, calculated as $\frac{Media Ad Impressions}{Media Plays}$.
Avg. Impression RFV
Section titled “Avg. Impression RFV”The average RFV of users who generated an impression of the selected media content.
Avg. Play Rate
Section titled “Avg. Play Rate”The average rate at which users reproduce the selected media content.
Impression Play Rate
Section titled “Impression Play Rate”Measures the percentage of media content that results in a play
Avg. Play RFV
Section titled “Avg. Play RFV”The average RFV of users who play the selected media content.
Avg. Play Time
Section titled “Avg. Play Time”The average reproduction duration of the selected media content.
Engagement Rate
Section titled “Engagement Rate”The percentage of the media’s total duration that users consume on average.
Media Ad Impressions
Section titled “Media Ad Impressions”The total number of ad impressions generated by the publisher’s media.
Media Impressions
Section titled “Media Impressions”The total number of impressions received by the publisher’s media.
Total Media Plays
Section titled “Total Media Plays”The number of plays of the selected media content.
If a video is played, paused, and then played again, it still counts as one unique Media Play
Total Unique Views
Section titled “Total Unique Views”The number of unique users who have played the selected media content at least once.
Audio plays
Section titled “Audio plays”The total number of play starts for audio content (e.g. podcasts). A play is counted each time a user starts playing an audio item.
Video plays
Section titled “Video plays”The total number of play starts for video content. A play is counted each time a user starts playing a video item.
Streaming plays
Section titled “Streaming plays”The total number of play starts for live-streamed content (broadcast in real time), across both audio and video types.
On demand plays
Section titled “On demand plays”The total number of play starts for pre-recorded content (available to play at any time), across both audio and video types.
Audio streaming plays
Section titled “Audio streaming plays”The total number of play starts for audio content broadcast as a live stream.
Audio on demand plays
Section titled “Audio on demand plays”The total number of play starts for pre-recorded audio content.
Video streaming plays
Section titled “Video streaming plays”The total number of play starts for video content broadcast as a live stream.
Video on demand plays
Section titled “Video on demand plays”The total number of play starts for pre-recorded video content.
Unique audio play users
Section titled “Unique audio play users”The number of distinct users who started playing audio content at least once in the selected period.
Unique video play users
Section titled “Unique video play users”The number of distinct users who started playing video content at least once in the selected period.
Unique streaming play users
Section titled “Unique streaming play users”The number of distinct users who started playing live-streamed content (broadcast in real time) at least once in the selected period.
Unique on demand play users
Section titled “Unique on demand play users”The number of distinct users who started playing pre-recorded content (available to play at any time) at least once in the selected period.
Unique audio streaming play users
Section titled “Unique audio streaming play users”The number of distinct users who started playing audio content broadcast as a live stream at least once in the selected period.
Unique audio on demand play users
Section titled “Unique audio on demand play users”The number of distinct users who started playing pre-recorded audio content at least once in the selected period.
Unique video streaming play users
Section titled “Unique video streaming play users”The number of distinct users who started playing video content broadcast as a live stream at least once in the selected period.
Unique video on demand play users
Section titled “Unique video on demand play users”The number of distinct users who started playing pre-recorded video content at least once in the selected period.
Dimensions
Section titled “Dimensions”Has Audio
Section titled “Has Audio”Whether Marfeel saw an audio player on the page, such as a podcast episode. It works the same way as Has Video.
Has Video
Section titled “Has Video”Whether Marfeel saw a video player on the page and could measure it.
This needs media tracking set up on your site, with a player Marfeel supports. It tells you the video was there for Marfeel to measure, not that anyone played it: a tracked video still counts here when nobody watches. The media metrics, such as impressions and plays, show what readers did with it. For why it does not always agree with Video Count, see Multimedia troubleshooting.
Has Media
Section titled “Has Media”Whether Marfeel saw either an audio or a video player on the page. It is true when Has Audio or Has Video is true.
false across your entire site, media tracking is not set up yet. It does not mean none of your articles have media.
Is Live
Section titled “Is Live”A binary selector that denotes whether a piece of media is live, with the alternative being on-demand.
Media Authors
Section titled “Media Authors”The author of a piece of media content.
Media Provider
Section titled “Media Provider”The multimedia player used to reproduce media content.
Media Publish Time
Section titled “Media Publish Time”The publication time of a piece of media content.
Media Title
Section titled “Media Title”The title of a piece of media content.
To view a comprehensive list of all of Marfeel’s Metrics and Dimensions, visit our Glossary.
How is a media play counted if a user pauses and resumes?
If a video is played, paused, and then played again, it still counts as one unique media play.
What is the difference between Has Audio, Has Video, and Has Media dimensions?
Has Audio means Marfeel saw an audio player on the page, such as a podcast. Has Video means it saw a video player. Has Media is true when either of the other two is true. All three need media tracking set up on your site, so if they are false everywhere, tracking is missing rather than the media.
How is Engagement Rate calculated for media content?
Engagement Rate is the percentage of the media’s total duration that users consume on average, indicating how much of a video or podcast audiences actually watch or listen to.