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Recommender Use Case: Auto-fill gaps in editorial curation

Marfeel Recommender can automatically suggest articles between paragraphs whenever editors have not selected one themselves, ensuring every placement drives reader engagement.

Scenario description

Section titled “Scenario description”

Many CMS platforms let editors manually embed recommended articles between paragraphs for added context. When this option goes unused, a valuable opportunity to boost recirculation is lost. Marfeel Recommender fills this gap by providing contextual suggestions only when an editor’s recommendation is not available. This approach respects editorial curation choices while maximizing audience engagement.

How to set it up

Section titled “How to set it up”

  1. Create a new recommender experience with format Inline. Use the preview’s URL dropdown to navigate to an article featuring a recommended article module curated by an editor.

  2. Use the target icon to highlight the module, and select Generate both. Tweak until the recommendation is appearing correctly.

  3. Click on the + sign above the CSS selector to add a second placement. Change the first one’s strategy to Do nothing, so that the second one acts as a fallback.

  4. On the second placement, add a selector that identifies the paragraph before the recommended article’s position, and change the strategy to Insert Below.

  5. On the Content tab, click on the feed to edit it. Set the engine to Similar, Time Window to Last Week, and the number of articles to 1.

Marfeel Recommender inline fallback placement setup showing two placements with Do Nothing and Insert Below strategies

How does the fallback placement work in Marfeel Recommender?

You create two placements: the first targets the editor-curated module with a Do Nothing strategy, and the second targets the paragraph before that position with an Insert Below strategy. The second placement only activates when no editorial recommendation is present.

What recommender engine and settings should I use for contextual fallback articles?

Set the engine to Similar, the Time Window to Last Week, and the number of articles to 1. This ensures the fallback recommendation is contextually relevant to the article the reader is viewing.

Does Marfeel Recommender override editorial recommendations?

No. The Do Nothing strategy on the first placement ensures that editor-curated modules remain untouched. The automated recommendation only appears when the editor has not selected an article for that position.